I bring a rare dual perspective, having been in the C-suite awarding over $100M in contracts and, as an agency founder, scaling Bella Vita Creative, Inc. to $5M+ in revenue. This insider experience means I know exactly what high-value clients demand and how to build a scalable, efficient agency that delivers that value.

I’ve lived both sides of the deal. I’ve shaped major media initiatives at CBS Interactive and EPIX and built a thriving agency. My methods are proven, award-winning, and rooted in real-world high-stakes scenarios. When I share my strategies, such as my Short Proposal Method and Bridging Scripts, you’re learning the exact tactics that have closed multi-million-dollar deals.

My track record and industry accolades are the proof. I’ve held C-suite roles, closed multi-million-dollar deals, and built award-winning campaigns. Moreover, my proprietary IP, developed through decades of practical experience, has consistently delivered measurable improvements in win rates, revenue, and operational efficiency for agencies I’ve worked with. My results speak for themselves.

Here are reasonable yet powerful outcomes many clients achieve in our program:

Dramatically Higher Win Rates: We typically aim to increase your proposal win rate by 50-100% (for example, from 20% to 40%+). Some clients have even gone from chronic losing streaks to winning a majority of their bids after our overhaul. Winning becomes the new normal.

Revenue Growth & New Clients: It’s common to double your revenue within 12-18 months of implementing these strategies. (Double sounds bold, but remember that others have achieved far more by fixing their sales process​. We’re simply aiming for a highly achievable milestone as a baseline.) Whether it’s adding an extra six or seven figures in revenue, your top line will reflect these wins. Landing 5-10 new substantial clients in your niche in a year is a realistic target, and those wins often become reference points that snowball into more business.

Time and Lifestyle Freedom: Many agency owners free up 10+ hours a week as we optimize your operations. That’s time you can reinvest in strategy or spend with your family. Work on your business instead of in it. Or take a vacation - a priceless quality-of-life upgrade.

Team Growth and Morale: As you scale, you’ll likely need to grow the team. I guide you in hiring A-players and creating a culture that motivates them. The result? Employees who take ownership, so you’re not the bottleneck in every project. When your team feels empowered, service quality and client retention skyrockets.

Confidence & Clarity: Perhaps the most profound change isn’t on a spreadsheet – it’s in you. You'll shed the impostor syndrome and constant worry by getting a crystal-clear roadmap and seeing consistent wins. Instead, you’ll feel in control and confident as a CEO. Decisions become easier when guided by a solid strategy. This mindset shift propels you to chase even bigger opportunities.

All these transformations are grounded in what I’ve seen and delivered before – no fluff, no hype.

I won’t promise you’ll become a billionaire overnight or 10X your agency in three months - that’s snake-oil territory.

But I will promise meaningful, life-changing improvements that are absolutely within reach with the right guidance and effort. And I’ll back that promise with continued support until those results are real

You'll see a comprehensive transformation: you’ll learn to win high-value contracts with precise, concise proposals, build systems that let your agency scale without your constant involvement, and adopt value-based pricing for higher profitability. Ultimately, you’ll transition from a founder-dependent, reactive agency to a strategic, scalable business that consistently grows and delivers measurable results.

Yes, this is going to require work, but this is exactly the work you should be focusing on as an agency owner - everything else is simply a distraction. If you never do this work, you will never break free.

I have made the process faster and more reliable with all the templates, worksheets and processes you need, but you need to make this a priority to get the best results. This program will take 1 hour per day of focused work to consume and implement.

If you sign one major client, like the ones I will show you how to, you will see ROI. I expect every agency I work with to at least double their profit over the first 12 months working together,

I’m in the business of real, tangible transformation and stand by it. Here’s my Transformation Guarantee to you: 

If you commit fully and don’t see a clear improvement in both your contract win-rate and your agency’s growth trajectory within the first 90 days, I’ll continue working with you at no extra cost until you do. In other words, I put skin in the game with you. I am that confident in our process, and I want you to feel zero risk in aiming high.